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Logo usage
The ATK logo is one of our company's most valuable assets. It is a core component of the company's brand and distinguishes ATK from all other companies. Proper use of the logo reinforces the brand and increases its value. Only approved, electronic versions of the logo should be used. Never use scanned logos.
In order to maintain the integrity of the ATK logo, we ask that you adhere to the following guidelines.
Acceptable color use
The logo should only appear in black on a white background. White is the only other acceptable option when used on a solid background.
Clear zone
In order to ensure visibility and maximize impact, the logo has been designed with a clear-zone allowance. The minimum clear zone should always surround the logo, separating it from graphic elements, including photography, text, illustrations, and the outside edge of the document or application. The size of the clear zone is calculated by taking the height of the letter A in the logo, as shown.
Logo size
To ensure the greatest impact and legibility, the logo should never be reproduced smaller than the minimum logo size, even on small objects. Any scaling must retain the original proportions of the logo.
Minimum width of the logo:
Picas: 5p3
Centimeters: 2.22
Inches: .875
No modifications
Other than the guidelines above, the logo must not be modified in any way.
Prior approval
Use of the ATK logo must have prior approval. Permission will be given provided that your usage of the logo is not done in such a way that implies any form of approval of a product, website, event, or other idea or that there is any official partnership with ATK unless dually noted with documentation.
Send requests for permission to use the ATK logo to: atk.corporate@atk.com
Be sure to include the proposed purpose for the ATK logo, your company name, and contact information. If possible, include the preferred format for the logo (.gif, .jpg, .eps). An approved electronic file will be sent to approved requesters.
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